Platform
Astro + Shopify
Static-first marketing pages with a Shopify checkout to keep speed and inventory intact.
Case Study
Silver Hollow Jewellery
An independent jewellery brand needed a faster site, credible reviews and visibility in Google. We shipped a modern build, consistent PR placements and GBP improvements that lifted sales velocity.
Timeline
6 weeks
From scoping to launch-ready site, GBP updates and initial PR placements.
Key lifts
+32% conversions
Faster load times and clearer offers improved add-to-cart and enquiry actions.
Challenge
Slow site, thin proof, low local visibility.
Silver Hollow Jewellery had a dated template site, sparse reviews and no structured PR. Product pages loaded slowly and the Google Business Profile was missing key details, hurting both local and organic visibility.
Approach
- Built a new Astro marketing layer with Shopify checkout to keep speed and UX high.
- Reworked GBP with categories, posts, offers and fresh photography.
- Ran a Digital PR sprint to earn relevant backlinks and brand mentions.
Site speed
0.9s LCP
Static-first pages and image optimisation cut load times.
GBP clicks
+41%
More calls and direction requests after category and photo updates.
Links earned
6
Placements on niche lifestyle and local press sites in first sprint.
What we shipped
- New site architecture, copy and product story blocks.
- Fresh GBP description, categories, services, posts and photos.
- Review prompts and templates to gather first 20+ reviews.
- PR outreach with guaranteed placements and tracked backlinks.
Client note
“The new site finally loads fast on mobile, and customers mention finding us on Google weekly now. The process was clear and stayed on schedule.”
Founder, Silver Hollow Jewellery
Want results like this?
Pick a productised package and we’ll deliver it on time, fully launched.