Our local search programs are built around repeatable signal blocks. When every chapel in your group maintains the same cadence, Google sees consistent relevance and trust across the territories you serve.
Monthly signal cadence
- Review velocity: capture at least one high-quality review per chapel every seven days.
- Knowledge panel freshness: publish photo, product or update every 72 hours.
- Citation sweep: audit top aggregators and council registers once per month.
Quarterly optimisation sprints
- Reassess primary and secondary categories against emerging competitors.
- Update services and products with seasonal messaging (winter memorials, pre-need plans).
- Refresh on-site service pages with internal links to location hubs.
When your directors and marketing teams share the same playbook, you create reliable local visibility that compounds with each review, update and citation. Use this checklist to anchor your internal stand-ups and supplier briefings, then compare notes with the playbooks inside our GBP Optimisation & Reviews service.